Agency Thjnk
Client Ikea
Publication 2017

The IKEA Frakta bag is a bag. But people don’t just use it like one. We payed homage to all those creative kind of uses and adapted the typical product description of IKEA.

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Audi, Volkswagen, Mercedes, Jim Beam, OBI, Bild, Auto Bild, Computer Bild, Ikea, EIS.de, Hagebau, Tchibo, Metropole Ruhr, Rewe, Unitymedia, Heinemann Duty Free, Mobilcom, Base, Bitburger, Du bist Deutschland, IWC, Unicredit, Ricola, Jägermeister, T-Systems

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